Kitchen & Laundry
About Us
Established in 1968, Felton is still proudly New Zealand owned and operated. We provide quality tapware with leading design and unique functionality that are easy to install and maintain, with low cost of ownership, and excellent after sales support.
Our Story
Felton was first established by Max Davies in 1968 on Felton Matthew Avenue in the Auckland suburb of Glen Innes. The Feltonmix® Wallset, the first shower mixer to work on unequal water pressure, was launched in 1969.
At the forefront of innovation, Felton’s product designs are focused on the end user, combining technologies with aesthetic appeal.
With our in-house PVD (Physical Vapour Deposition) colour finishing technology we aim to provide the end users with a standardised and consistent colour across their tapware and accessories.
We embrace our responsibility towards sustainability and are dedicated to minimising our environment footprint, ensuring that our products contribute positively to the well-being of both individuals and the planet.
Our Approach
Design & Innovations
Design & Innovations
Continuous improvement is at the heart of everything we do at Felton. With our innovative propriety technologies, we have progressively increased our experience, capability and know-how to create better and better products. Our design process involves understanding the customer needs, research and development of the latest technologies, and respect for the environment.
Our product designs and technologies have won a number of accolades including Best Design Awards, German Design Special Awards, Good Design Awards and Red Dot Awards.
Our Standards
Our Standards
From design to dispatch, our procedures are audited independently and comply with ISO9001. Our ISO9001 certification confirms our commitment to quality management systems, as well as demonstrating our willingness to improve efficiency in order to deliver better products & services to our customers.
The Watermark certification (also independently audited) is a mark of quality that confirms our products meet the relevant NZ / AUS plumbing and building industry standards.
Leak testing
Leak testing
We leak test everything that fits behind the wall and all products are laser engraved or punched with the date of assembly, making all our components traceable.
Assembled in NZ
Assembled in NZ
Felton products are either made in New Zealand or assembled in New Zealand. We maintain the assembly and finishing process on site to ensure that each product that leaves the Felton factory passes our strict quality and testing standards.
With our in-house design and engineering capabilities we machine raw lead-free DR brass to manufacture all our in-wall bodies.
Customer Service
Customer Service
Our team of friendly, highly experienced customer service and technical support staff are on hand to assist you with queries, information and after sales support. We aim to provide the best service and solutions to make it easy for you to choose and use Felton products.
The best way to contact us is to call our New Zealand toll free number on 0800 743 358 or if you're calling from outside of New Zealand, dial +64 9 528 0810.
Alternatively, click here to submit a contact form after hours and we will get back to you as soon as possible.
Hydraulic Lab
Hydraulic Lab
Felton’s factory is home to the only Hydraulic Lab in NZ accredited by International Accreditation New Zealand (IANZ) to undertake independent offical testing to Australian and New Zealand standards for tapware and showers.
We test our own products for compliance with the various standards to ensure that quality product is delivered to the market. While the lab has been developed for our own testing, it is also available for external use, with reports now accepted by Australian certifiers towards for example Watermark certification. WEL’s (for water efficiency ratings) testing to NZ or Australian standards can also be completed. For the full scope of testing that Felton’s lab can complete see www.IANZ.Govt.nz/directory.
Our people
Meet the Team
Felton has always been made up of a tight knit team with diverse backgrounds and extensive experience in their respective fields. We currently employ more than 50 staff who work across design, engineering, marketing, sales, production and operations. Many of our staff have been with us for decades.
Now & Then
2023
Feltonmix® Designer 4 wallsets launched
2022
A new and improved Fusion Plus® was launched
2022
Tate won awards at the Red Dot Awards, Good Design Awards, German Design Awards & Iconic Awards
2021
Tate Aerlux® Handpiece won Bronze at the Best Design Awards for Consumer Category
2020
Tate won Bronze at the Best Design Awards for Consumer Category
2020
Felton introduced the Tate and Tate Digital range with various PVD finishes
2019
A new and improved Fusion Plus® was launched
2018
Felton celebrates its 50th anniversary
2017
Felton digital shower mixers, Smartview® and Smartflow®, were introduced to the market
2016
Axiss Touch Tap and Fusion Plus® won Bronze at Best Design Awards for consumer category
2016
Ag Oxijet® won Gold at Best Design Awards for non-consumer category
2016
Feltonmix® Designer III wallsets and shower head launched
2015
Axiss Range tapware awarded Bronze at Best Design Awards for consumer product
2014
Ag Oxijet® Water saving wash down nozzle awarded Silver at Best Design Awards for conceptual/experimental product.
2015
Fusion Plus® Shower Mixer developed and launched
2006
Product range broadened to include stainless steel towel warmers and accessories
2008
Felton Glu® system for slide rail, accessories and door stop patented and launched
2009
Felton SmartFlow® Thermostatic Shower Mixer developed and launched
2010
Versadisc® Shower Mixer developed and awarded Best Design Silver for conceptual product
2013
Oxijet® water saving product launched and won Best Design Finalist for sustainable product
2005
Felton moved to bigger premises on Farmhouse Lane, Glen Innes, after almost 40 years at Felton Matthew Ave
2005
FX Architectural range of stainless steel shower towers made its debut at ISH (International Sanitary & Heating) Frankfurt 2005, Germany
2004
The Venturi Concealed Shower Mixer was launched, co-developed with Greens Industries
2003
Felton became the NZ agency for a number of European brands and opened a dedicated showroom called Bader in Newmarket
2003
Felton became the first NZ Company to exhibit at ISH (International Sanitary & Heating) Frankfurt, Germany, the industries’ biggest international trade fair
2002
The Venturi Exposed Shower Mixer was launched with retro-fittings and a matching slide shower
2000
Odyssey handpiece and Designer II rose released
1998
New Designer wallsets released, inspired by European bathroomware design aesthetics
1990
Feltonmix® Regal and Trident caddies (for conversion of baths into showers) went into production
1986
After a number of years in development, the '86 Mixer, the first fully plastic bodied mixer was created, and launched in the market in February 1987
1982
Feltonmix® wallsets were offered in "Caroma Colours" – Ivory, Avocado, Red, Royal Blue and Chocolate – to match Caroma bathroom elements
1972
Felton began exporting mixers to IMI (Opella) in Birmingham, UK, and develops other products including a basin faucet, standalone angle isolators and taps
1969
Feltonmix®, the first shower mixer to work on unequal water pressure, was launched
1968
Felton was founded on 23rd September 1968 by Max Davies at Felton Matthew Avenue – the origin of the company’s name
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Giving back
The Felton factory has been based in Glen Innes for more than 50 years and many of our staff reside in the neighbourhood. Over the years, Felton has continued to support the local community and charities through donations and sponsorship. In the latest financial year, we provided over $20,000 of product for the Habitat for Humanity Maunu Road Public Housing development project.
We also support up and coming plumbers in training with sponsorship of Wintec plumbing students, providing products and the opportunity to visit our factory and warehouse to see how we operate.
We also are a Platinum Sponsor of the Plumbing World Young Plumber of the Year competition.
